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23. March 2018 | EXPO REVESTIR in São Paulo takes place every year in March, focusing mainly on granite, marble and ornamental stones as well as interior trends involving materials such as tile, glass, decorations, floor design and surface claddings. This international trade fair is Latin America’s leading industry event for importers, distributors and designers from all over the region. And between March 13 and 16, 2018, SWISS KRONO TEX joined around 250 other exhibitors to show off the current KRONOTEX laminate flooring collection.

The four days of the fair were divided into two “business days” and two “creative days”. The business days focused on contacts and deal making between exhibitors and visitors, while on the creative days attention centred on current trends and new technologies within the scope of the International Forum of Architecture and Construction, which provided lots of inspiration. The number one source of new ideas was nature.

And as the KRONOTEX laminate flooring decors feature authentic wood designs, they enjoyed enormous popularity with fair attendees from all over Latin America. One highlight was the new Northland Oak décor of the MAMMUT PLUS collection. Comprising multiple panels with varying grey hues, it is ideal for flexibly creating lively and attractive floors. The same collection includes another new décor, Mountain Oak, which comes in four different colour themes. Visitors were also fascinated by the Rustic Oak décor of the ROBUSTO collection, which attracted great attention with its ten different, impressively coloured panels.

One of the themes addressed by many of the exhibitors was texture. After all, not only the look but above all also the feel of surfaces is playing an increasingly important role in how consumers choose materials. And many of the KRONOTEX laminate floors boast embossed-in-register structures that also make them feel like real wood.

The event’s organisers were very pleased by the more than 50,000 visitors that EXPO REVESTIR attracted. And this strong attendance was also in evidence at the KRONOTEX stand. We’d like to thank everyone who showed interest in our products, and are looking forward to doing business with them.

Just before the rush began: the KRONOTEX stand was ready to receive trade visitors Avid interest in the new KRONOTEX laminate flooring collections Javier Torrejón, the SWISS KRONO TEX sales director for Latin America, flanked by hostesses Nathalia and Isabelle

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